项目名称：NEW BALANCE速度奔跑/NEW BALANCE RUNNING
项目时间：2020-04-02 13:51
项目内容：New Balance VAZEE系列发布会延续了其全新品牌宣言“Always in Beta”的品牌精神， Wonderlabs设计制作了非常具有视觉震撼力的Running LED 墙，用户在奔跑的过程中点亮LED 墙上的光速，这一创意恰到好处的体现了VAZEE系列强调速度的品牌卖点。
New Balance VAZEE系列发布会延续了其全新品牌宣言“Always in Beta”的品牌精神， Wonderlabs设计制作了非常具有视觉震撼力的Running LED 墙，用户在奔跑的过程中点亮LED 墙上的光速，这一创意恰到好处的体现了VAZEE系列强调速度的品牌卖点。整个用户流程结合了线上传播和线下体验，用户在现场会拿到一张二维码卡，刷二维码卡即可开始奔跑，跨越终点线后，用户只需简单注册，其排名和成绩即可在现场排行榜中显示，用户扫描二维码卡即可完成微信分享。 客户 New Balance Agency Auditoire 上海 The second New Balance event was to introduce the global campaign “Always in Beta” to China, as well to unveil the new running shoe: VAZEE. The second New Balance launch event was the introduction of the new running shoe VAZEE. Wonderlabs designed and created the Running Wall, where guests light up the wall with their speed to unveil the core messages of VAZEE. In order to encourage participants to share their time along with an animation, guests would receive a QR code before the run to activate the countdown of the speed timer. After the run, guests had to register and share their time to appear in the ranking list to participate in the lucky draw. After the press event, the VAZEE booth went on a roadshow to Beijing and Guangzhou. Client New Balance Agency Auditoire Shanghai
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